PORTFOLIO
apparel & merch
PORTFOLIO
apparel & merch
apparel & merch
PORTFOLIO
apparel & merch
Apparel &
Merchandise*
Over the past decade, I’ve designed and launched hundreds of branded apparel pieces and merch items - from incentive gear and uniforms to lifestyle drops and custom kits. Here’s how I approach it.
My Approach
I don’t just slap logos on shirts. I build merch that connects: pieces that people actually want to wear, that reflect the brand, and that hold up for years. Whether it's fully custom uniforms, premium lifestyle apparel, or swag kits for major events, I lead the process from first idea to final delivery.
Over the past decade, I’ve designed and launched hundreds of branded apparel pieces and merch items - from incentive gear and uniforms to lifestyle drops and custom kits. Here’s how I approach it.
My Approach
I don’t just slap logos on shirts. I build merch that connects: pieces that people actually want to wear, that reflect the brand, and that hold up for years. Whether it's fully custom uniforms, premium lifestyle apparel, or swag kits for major events, I lead the process from first idea to final delivery.
Over the past decade, I’ve designed and launched hundreds of branded apparel pieces and merch items - from incentive gear and uniforms to lifestyle drops and custom kits. Here’s how I approach it.
My Approach
I don’t just slap logos on shirts. I build merch that connects: pieces that people actually want to wear, that reflect the brand, and that hold up for years. Whether it's fully custom uniforms, premium lifestyle apparel, or swag kits for major events, I lead the process from first idea to final delivery.
Over the past decade, I’ve designed and launched hundreds of branded apparel pieces and merch items - from incentive gear and uniforms to lifestyle drops and custom kits. Here’s how I approach it.
My Approach
I don’t just slap logos on shirts. I build merch that connects: pieces that people actually want to wear, that reflect the brand, and that hold up for years. Whether it's fully custom uniforms, premium lifestyle apparel, or swag kits for major events, I lead the process from first idea to final delivery.
Experience Overview
I have deep experience designing branded clothing and merchandise - especially for employee incentives, company culture programs, and high-visibility events. A big part of my role has been creating gear that people are proud to wear and use, while balancing production logistics, cost constraints, and brand alignment.
While I’ve done a lot in the direct-to-door (D2D) sales world - building merch for sales competitions and performance incentives - the same principles apply across industries: understand the audience, create something they’ll actually want, and make sure it feels like the brand.
Experience Overview
I have deep experience designing branded clothing and merchandise - especially for employee incentives, company culture programs, and high-visibility events. A big part of my role has been creating gear that people are proud to wear and use, while balancing production logistics, cost constraints, and brand alignment.
While I’ve done a lot in the direct-to-door (D2D) sales world - building merch for sales competitions and performance incentives - the same principles apply across industries: understand the audience, create something they’ll actually want, and make sure it feels like the brand.
Experience Overview
I have deep experience designing branded clothing and merchandise - especially for employee incentives, company culture programs, and high-visibility events. A big part of my role has been creating gear that people are proud to wear and use, while balancing production logistics, cost constraints, and brand alignment.
While I’ve done a lot in the direct-to-door (D2D) sales world - building merch for sales competitions and performance incentives - the same principles apply across industries: understand the audience, create something they’ll actually want, and make sure it feels like the brand.
Experience Overview
I have deep experience designing branded clothing and merchandise - especially for employee incentives, company culture programs, and high-visibility events. A big part of my role has been creating gear that people are proud to wear and use, while balancing production logistics, cost constraints, and brand alignment.
While I’ve done a lot in the direct-to-door (D2D) sales world - building merch for sales competitions and performance incentives - the same principles apply across industries: understand the audience, create something they’ll actually want, and make sure it feels like the brand.
Core Strengths in Merch Design
Mastery of both design and logistics
A strong eye for trends and style
Deep understanding of customer, employee, and sales-focused incentives
Experience working with budgets of all sizes
Vendor relationships with both U.S. and international suppliers
Core Strengths in Merch Design
Mastery of both design and logistics
A strong eye for trends and style
Deep understanding of customer, employee, and sales-focused incentives
Experience working with budgets of all sizes
Vendor relationships with both U.S. and international suppliers
Core Strengths in Merch Design
Mastery of both design and logistics
A strong eye for trends and style
Deep understanding of customer, employee, and sales-focused incentives
Experience working with budgets of all sizes
Vendor relationships with both U.S. and international suppliers
Core Strengths in Merch Design
Mastery of both design and logistics
A strong eye for trends and style
Deep understanding of customer, employee, and sales-focused incentives
Experience working with budgets of all sizes
Vendor relationships with both U.S. and international suppliers
The Grove Supply Co.
After years of designing for other brands, I launched my own apparel brand - built entirely from scratch.
In spring 2025, I took everything I’ve learned from years of designing high-quality apparel and launched my own clothing brand - The Grove Supply Co. From concept to product to launch, I handled every part of the business: branding, product development, web design, photography, social, logistics, and fulfillment.
The first collection launched in early 2025 and completely sold out - hundreds of items gone in just two weeks. Each piece was carefully designed and produced to reflect a strong local story with premium quality and timeless style
Learn More About This Project
The Grove Supply Co.
After years of designing for other brands, I launched my own apparel brand - built entirely from scratch.
In spring 2025, I took everything I’ve learned from years of designing high-quality apparel and launched my own clothing brand - The Grove Supply Co. From concept to product to launch, I handled every part of the business: branding, product development, web design, photography, social, logistics, and fulfillment.
The first collection launched in early 2025 and completely sold out - hundreds of items gone in just two weeks. Each piece was carefully designed and produced to reflect a strong local story with premium quality and timeless style
Learn More About This Project
The Grove Supply Co.
After years of designing for other brands, I launched my own apparel brand - built entirely from scratch.
In spring 2025, I took everything I’ve learned from years of designing high-quality apparel and launched my own clothing brand - The Grove Supply Co. From concept to product to launch, I handled every part of the business: branding, product development, web design, photography, social, logistics, and fulfillment.
The first collection launched in early 2025 and completely sold out - hundreds of items gone in just two weeks. Each piece was carefully designed and produced to reflect a strong local story with premium quality and timeless style
Learn More About This Project
The Grove Supply Co.
After years of designing for other brands, I launched my own apparel brand - built entirely from scratch.
In spring 2025, I took everything I’ve learned from years of designing high-quality apparel and launched my own clothing brand - The Grove Supply Co. From concept to product to launch, I handled every part of the business: branding, product development, web design, photography, social, logistics, and fulfillment.
The first collection launched in early 2025 and completely sold out - hundreds of items gone in just two weeks. Each piece was carefully designed and produced to reflect a strong local story with premium quality and timeless style
Learn More About This Project
My Process Behind the Merch – From Design to Delivery
From the first concept to final delivery, I manage every part of the process: design, sourcing, production, and fulfillment. Here’s how I bring merch to life.
Concept & Planning
Developing high-impact gear lineups for employee incentives, sales competitions, or company launches
Deep research into trends, product fit, lifestyle appeal, and budget constraints
Tech Pack Development
Creating detailed spec documents with construction notes, sizing charts, and branding applications
Marking exact placement for logos, identifying embroidery, screen print, patchwork, or labels
Specifying trim details, stitch types, and all finishing elements
Experience working directly with overseas factories for custom pieces
Production & Vendor Coordination
Navigating MOQs and manufacturing constraints (domestic and international)
Communicating directly with vendors and factories on revisions, timelines, and approvals
Reviewing and approving samples for quality, color accuracy, and branding application
Managing production across multiple suppliers or fulfillment partners
Timelines, Budgets & Fulfillment
Working under tight deadlines to launch merch in just weeks when needed
Budgeting for every part of the project: item cost, freight, design, 3PL, packaging, storage
Tracking inventory, managing reorders, and avoiding over/understock issues
Packaging & Delivery
Designing branded packaging, inserts, or kits as needed
Coordinating internal distribution, special prize deliveries, or 3PL fulfillment
My Process Behind the Merch – From Design to Delivery
From the first concept to final delivery, I manage every part of the process: design, sourcing, production, and fulfillment. Here’s how I bring merch to life.
Concept & Planning
Developing high-impact gear lineups for employee incentives, sales competitions, or company launches
Deep research into trends, product fit, lifestyle appeal, and budget constraints
Tech Pack Development
Creating detailed spec documents with construction notes, sizing charts, and branding applications
Marking exact placement for logos, identifying embroidery, screen print, patchwork, or labels
Specifying trim details, stitch types, and all finishing elements
Experience working directly with overseas factories for custom pieces
Production & Vendor Coordination
Navigating MOQs and manufacturing constraints (domestic and international)
Communicating directly with vendors and factories on revisions, timelines, and approvals
Reviewing and approving samples for quality, color accuracy, and branding application
Managing production across multiple suppliers or fulfillment partners
Timelines, Budgets & Fulfillment
Working under tight deadlines to launch merch in just weeks when needed
Budgeting for every part of the project: item cost, freight, design, 3PL, packaging, storage
Tracking inventory, managing reorders, and avoiding over/understock issues
Packaging & Delivery
Designing branded packaging, inserts, or kits as needed
Coordinating internal distribution, special prize deliveries, or 3PL fulfillment
My Process Behind the Merch – From Design to Delivery
From the first concept to final delivery, I manage every part of the process: design, sourcing, production, and fulfillment. Here’s how I bring merch to life.
Concept & Planning
Developing high-impact gear lineups for employee incentives, sales competitions, or company launches
Deep research into trends, product fit, lifestyle appeal, and budget constraints
Tech Pack Development
Creating detailed spec documents with construction notes, sizing charts, and branding applications
Marking exact placement for logos, identifying embroidery, screen print, patchwork, or labels
Specifying trim details, stitch types, and all finishing elements
Experience working directly with overseas factories for custom pieces
Production & Vendor Coordination
Navigating MOQs and manufacturing constraints (domestic and international)
Communicating directly with vendors and factories on revisions, timelines, and approvals
Reviewing and approving samples for quality, color accuracy, and branding application
Managing production across multiple suppliers or fulfillment partners
Timelines, Budgets & Fulfillment
Working under tight deadlines to launch merch in just weeks when needed
Budgeting for every part of the project: item cost, freight, design, 3PL, packaging, storage
Tracking inventory, managing reorders, and avoiding over/understock issues
Packaging & Delivery
Designing branded packaging, inserts, or kits as needed
Coordinating internal distribution, special prize deliveries, or 3PL fulfillment
My Process Behind the Merch – From Design to Delivery
From the first concept to final delivery, I manage every part of the process: design, sourcing, production, and fulfillment. Here’s how I bring merch to life.
Concept & Planning
Developing high-impact gear lineups for employee incentives, sales competitions, or company launches
Deep research into trends, product fit, lifestyle appeal, and budget constraints
Tech Pack Development
Creating detailed spec documents with construction notes, sizing charts, and branding applications
Marking exact placement for logos, identifying embroidery, screen print, patchwork, or labels
Specifying trim details, stitch types, and all finishing elements
Experience working directly with overseas factories for custom pieces
Production & Vendor Coordination
Navigating MOQs and manufacturing constraints (domestic and international)
Communicating directly with vendors and factories on revisions, timelines, and approvals
Reviewing and approving samples for quality, color accuracy, and branding application
Managing production across multiple suppliers or fulfillment partners
Timelines, Budgets & Fulfillment
Working under tight deadlines to launch merch in just weeks when needed
Budgeting for every part of the project: item cost, freight, design, 3PL, packaging, storage
Tracking inventory, managing reorders, and avoiding over/understock issues
Packaging & Delivery
Designing branded packaging, inserts, or kits as needed
Coordinating internal distribution, special prize deliveries, or 3PL fulfillment
Featured Gear Projects
Featured Gear Projects
Featured Gear Projects
Featured Gear Projects
Fully Custom LGCY Knocking Polos
Designed from the ground up for LGCY’s field sales team. I led the entire process - from fabric selection and fit testing to developing custom graphics, tech packs, and branding applications. These polos became a staple across the company, balancing professional polish with athletic performance.
Fully Custom LGCY Knocking Polos
Designed from the ground up for LGCY’s field sales team. I led the entire process - from fabric selection and fit testing to developing custom graphics, tech packs, and branding applications. These polos became a staple across the company, balancing professional polish with athletic performance.
Fully Custom LGCY Knocking Polos
Designed from the ground up for LGCY’s field sales team. I led the entire process - from fabric selection and fit testing to developing custom graphics, tech packs, and branding applications. These polos became a staple across the company, balancing professional polish with athletic performance.
Fully Custom LGCY Knocking Polos
Designed from the ground up for LGCY’s field sales team. I led the entire process - from fabric selection and fit testing to developing custom graphics, tech packs, and branding applications. These polos became a staple across the company, balancing professional polish with athletic performance.
Fully Custom LGCY Knocking Hats
Created two fully custom hats for LGCY reps - one for men, one for women. Everything was dialed in from brim shape to internal branding details. We tested samples, adjusted fit, and refined materials to ensure both comfort and wearability in the field.
Fully Custom LGCY Knocking Hats
Created two fully custom hats for LGCY reps - one for men, one for women. Everything was dialed in from brim shape to internal branding details. We tested samples, adjusted fit, and refined materials to ensure both comfort and wearability in the field.
Fully Custom LGCY Knocking Hats
Created two fully custom hats for LGCY reps - one for men, one for women. Everything was dialed in from brim shape to internal branding details. We tested samples, adjusted fit, and refined materials to ensure both comfort and wearability in the field.
Fully Custom LGCY Knocking Hats
Created two fully custom hats for LGCY reps - one for men, one for women. Everything was dialed in from brim shape to internal branding details. We tested samples, adjusted fit, and refined materials to ensure both comfort and wearability in the field.
Fully Custom LGCY Crossbody Bag
Built to support reps on the doors, this bag was designed for form and function. Custom compartments, premium zippers, branding elements, and fabric selections were all part of the process. It’s one of the most requested merch items we’ve ever made.
Fully Custom LGCY Crossbody Bag
Built to support reps on the doors, this bag was designed for form and function. Custom compartments, premium zippers, branding elements, and fabric selections were all part of the process. It’s one of the most requested merch items we’ve ever made.
Fully Custom LGCY Crossbody Bag
Built to support reps on the doors, this bag was designed for form and function. Custom compartments, premium zippers, branding elements, and fabric selections were all part of the process. It’s one of the most requested merch items we’ve ever made.
Fully Custom LGCY Crossbody Bag
Built to support reps on the doors, this bag was designed for form and function. Custom compartments, premium zippers, branding elements, and fabric selections were all part of the process. It’s one of the most requested merch items we’ve ever made.
Fully Custom LGCY Mock Neck Hoodie
This hoodie was a really fun one to work on. Built from a heavyweight reverse woven fabric, it features a mock neck collar with the LGCY name woven directly into it, custom-dyed bungee drawstrings, and embroidery on the hood. I led multiple rounds of design and revisions, working closely with the vendor to perfect the fabric, fit, and branding details. Every part of this hoodie was custom-built from the ground up - a true one-of-a-kind item.
Fully Custom LGCY Mock Neck Hoodie
This hoodie was a really fun one to work on. Built from a heavyweight reverse woven fabric, it features a mock neck collar with the LGCY name woven directly into it, custom-dyed bungee drawstrings, and embroidery on the hood. I led multiple rounds of design and revisions, working closely with the vendor to perfect the fabric, fit, and branding details. Every part of this hoodie was custom-built from the ground up - a true one-of-a-kind item.
Fully Custom LGCY Mock Neck Hoodie
This hoodie was a really fun one to work on. Built from a heavyweight reverse woven fabric, it features a mock neck collar with the LGCY name woven directly into it, custom-dyed bungee drawstrings, and embroidery on the hood. I led multiple rounds of design and revisions, working closely with the vendor to perfect the fabric, fit, and branding details. Every part of this hoodie was custom-built from the ground up - a true one-of-a-kind item.
Fully Custom LGCY Mock Neck Hoodie
This hoodie was a really fun one to work on. Built from a heavyweight reverse woven fabric, it features a mock neck collar with the LGCY name woven directly into it, custom-dyed bungee drawstrings, and embroidery on the hood. I led multiple rounds of design and revisions, working closely with the vendor to perfect the fabric, fit, and branding details. Every part of this hoodie was custom-built from the ground up - a true one-of-a-kind item.
Creative Director. Brand Builder. Detail Obsessed.
I design brands, campaigns, and experiences that connect – from solar and smart home to lifestyle apparel and large-scale events. I lead with vision, build the systems, and deliver work that moves people.
Creative Director. Brand Builder. Detail Obsessed.
I design brands, campaigns, and experiences that connect – from solar and smart home to lifestyle apparel and large-scale events. I lead with vision, build the systems, and deliver work that moves people.
Creative Director. Brand Builder. Detail Obsessed.
I design brands, campaigns, and experiences that connect – from solar and smart home to lifestyle apparel and large-scale events. I lead with vision, build the systems, and deliver work that moves people.
Creative Director. Brand Builder. Detail Obsessed.
I design brands, campaigns, and experiences that connect – from solar and smart home to lifestyle apparel and large-scale events. I lead with vision, build the systems, and deliver work that moves people.